For a few years, tech companies such as Layar, Wikitude, and
Junaio have helped advertisers enhance their print ads through digital
applications, creating a form of advertising called Augmented Reality. For
example, Layar will digitize a regular print ad for a movie so that consumers who
have the Layar application on their mobile device can scan the print ad and
suddenly be able to watch the movie trailer and see the show times for the
movie in their area.
Although this form of advertisement has been around for a
few years, we will likely see more AR advertising in the next few years,
especially as Google’s Glass and other similar products come to market at more
affordable prices.
I thought this was a cute advertisement for the use of AR,
for those who are not familiar with the method.
Enjoy
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