Advertising Clutter

Advertising Clutter

We talked about advertising clutter in class and how it’s being implemented all over the world in every possible space we can think off. This is making more difficult for advertisers to be made their point across. A recent BurstMedia survey revealed that 75% of users pay less attention to ads on cluttered sites. Therefore as shown in class, creativity steps into making the ads stand out of the clutter. The picture below is a good example of this.

But what about when creativity is implemented in every ad out there, the efficacy of them diminish and eventually leads to customers ignoring them completely.

It also leads consumers to abandon sites that appear to be cluttered with ads. This effect increases when we segment by age, showing older people being more susceptible to cluttered ads placers, as shown by the graph below.

What we can get from this is that we as marketers want to look focus on using advertising in places where ad clusters are at a minimum, especially if our target market is over 45 years of age.

Sebastian Martinez