When Skin Becomes an Advertising Opportunity
I thought this article was fascinating. It relates to the concept of "free" that we talked about in class and read in Dan Ariely's book. The article mentions how a girl from Michigan got a FREE permanent tattoo of the tanning salon "Electrik Beach," and since she got the tattoo, she now gets FREE tanning for a lifetime at this tanning salon.
The article also talked about brand loyalty, but I personally believe that this is an extreme case of brand loyalty! What do you think?
The brand/company pays for the cost of the tattoo and the tattoo receiver gets something out of it that means something to them.
Yikes! Would anyone consider this, if so, tell us why!
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