From our presentation from framing, I wanted to give an example of how experiential products from Expedia, hotel stays and flight trips, use framing to pressure consumers into buying their products.
If you visit http://www.expedia.com/ the first thing you notice is a bottom right corner box that tells you how many other people are looking at the website and this is social framing. When you start browsing room pages (the page before you book), the website uses both quantity and social pressure framing.
I think Expedia has done a great job in using framing to influence consumers to purchase more of their products. Personally, the combination of quantity and social pressure does influence how quickly I am likely to purchase the items.
This is a great example Christine. I worked for Expedia when this feature was launched and they were even surprised at the increase in conversion it had. Also, consumers like to know what other consumers search, do and book, more so than a company saying this one hotel is the best etc. By showing other consumers searching behavior, one can feel more comfortable in their ability to purchase on Expedia and make the right choice. Great find and thanks for sharing!
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