Changing Roles

Honey Maid's new "This is wholesome" campaign reminded me of our class discussion on changing gender roles.  This ad features homosexual parents, single fathers, interracial families, military families, and a nontraditional "rocker" family.  While the product remains the same, the advertisement portrays the changing gender and familial roles, making a bold corporate statement that these new roles are just as wholesome.  The topic of changing roles is increasingly appearing in advertisements.  Companies such as Cheerios and Honey Maid are taking the first steps to reveal society's new reality.