This is the advertising campaign/trailer for the 2014 Oscars that occurred last night, and in my opinion I believe this was an extremely effective campaign. Ellen is a very well liked and influential figure, and I know in my house every one had to be absolutely silent anytime the trailer came on. Like we learned about in SNOOP, this trailer demonstrated personality, and more specifically extroversion and openness. Ellen appeared to be having an outstanding time while creating this video, and this definitely came off in the production of this video. While sometimes the Oscars tend to be boring to many individuals, this promo put the Oscars in a different light, especially with Ellen as the star of the show.
Monday, March 3, 2014
Oscars Trailer
This is the advertising campaign/trailer for the 2014 Oscars that occurred last night, and in my opinion I believe this was an extremely effective campaign. Ellen is a very well liked and influential figure, and I know in my house every one had to be absolutely silent anytime the trailer came on. Like we learned about in SNOOP, this trailer demonstrated personality, and more specifically extroversion and openness. Ellen appeared to be having an outstanding time while creating this video, and this definitely came off in the production of this video. While sometimes the Oscars tend to be boring to many individuals, this promo put the Oscars in a different light, especially with Ellen as the star of the show.
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