After discussing how marketers use similar materials I came across this picture comparison. I thought that it was very interesting because the advertisement on the left came out much earlier than the Avengers movie had. When I looked further into it I saw that the creator of the picture on the left was inspired by Marvel's comics. This is just another example of how the same material is simply reused during promotion. The Avengers was a very succesful box office hit even with its copied movie poster.
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