Welcome to the discussion board! We are co-creators of knowledge in this class. Let's discuss and share our views on marketing and consumer behavior topics.
Sunday, March 9, 2014
Dove: The Evolution of Beauty
During our class discussion, we saw the Dove commercial for "Real Beauty". Here is one of their campaign ads. However, look what happens when there are spoofs of the advertising. How does that impact the brand, customer preference and the general campaign?
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