http://www.creativebloq.com/inspiration/print-ads-1233780
As mentioned in class, although YouTube clips and commercials are often used to advertise new products and services, print advertisement still holds prominence and power in our society. Technology may be developing, but advertising clutter is everywhere. In 2006, CBS reported that the average person is exposed to around 5,000 advertisements per day. It can be assumed this number has increased over the past eight years, which verifies the need for companies to exercise uniqueness and creativity in order to catch our attention.
I was surprised by some the content displayed on this list of 95 examples of brilliant print advertising. There are many incredible usages of the figure-ground principle, incomplete stimulus, isolation, vivid imagery, and other concepts discussed in class that wouldn't even have crossed my mind if I tried to think of an idea for print advertisement. Although 95 is a large number of images, I think dragging through these is really worth it. It only took me a couple of minutes, and trying to figure out what advertisements utilize which techniques actually proved to be quite challenging.
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