Wednesday, February 26, 2014

DHL Pranks Competitors

I came across a really brilliant marketing campaign by DHL.

DHL utilized its competitors - UPS, TNT and DPD to deliver huge packages saying "DHL IS FASTER". The packages were first treated with temperature-activated ink, which disguised the packages in a black color. Following, the boxes were sent for delivery to difficult addresses. Resulting, the change in temperatures brought the bright yellow marketing to sight.

View the entertaining video below!


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