Ads on perception

Figure-ground principle

Closure principle

Here I found two magazine ads both of which represent some form of incomplete stimulus. The first is an example of figure ground principle which also uses a play on words to the right that says "love your gut." When looking at the image you can see either the spoons and think loving yogurt or you can see the thin figure between the spoons and read the words to mean loving how you look from eating yogurt. In s similar way, the image on the right I thought was a good closure principle example because the brand name alone and just the two dark lines automatically make the consumer finish the picture with that of an Oreo. In this sense, it is also an ad based on the consumer's perception which is formed by our knowledge and experience with that product.

sensory example

Sensory example

Above I found two really neat forms of appealing to consumers senses and their needs which form their perceptions. To the left is an ad used in Germany where there is actually dog food hidden behind the ad and the scent draws the passing dogs thereby influencing the owners to purchase a brand that appears to attract their pet (even though it could just be the scent of food and it may not actually be anything particular of that brand). This allows the pet owners to see their dog interact and experience the food before testing out a new brand and the scent catching the dogs nose leads the owner to believe their dog will enjoy the taste and they therefore purchase the dog food.

To the right is a more typical ad which while it is common to see perfume and cologne ads in magazines that allow for smelling scents, this one allows for peeling the sticker to reveal the juice glass and then by licking it you can actually taste the Welch's grape juice. This ad presents a major brand with a familiar product and it further allows a childlike interaction with the consumer being able to taste and recall memories and childhood reminiscent of the brand.