After reading about stereotypes in the "Snoop," it made me wonder if ads stereotype and how much. Upon looking at a few print ads, one was especially shocking to me: this ad from Intel depicts a white "boss", surrounded by a few black men, bowed down like slaves. The ad was supposed to depict how Intel will help you increase the company's productivity, and this was their way of showing it. My question when I saw the ad was "what were they thinking"? I think the marketers should have realized how sensitive the audience would be to such an ad.
Another interesting commercial I came across was a well-done Guinness ad. In this case, they're breaking a stereotype of how beer commercials are usually made. The commercial shows a few men playing basketball in wheelchairs. Afterwards, five out of six stand up, revealing that they used the chair to include a friend in the game. The ad ends by saying "The choices we make reveal the true nature of our character." This commercial differs itself from other beer commercials in that instead of the usual display of guys drinking beer, getting drunk and hitting on women, we see men who are just as sensitive as they are athletic and masculine.
Another interesting commercial I came across was a well-done Guinness ad. In this case, they're breaking a stereotype of how beer commercials are usually made. The commercial shows a few men playing basketball in wheelchairs. Afterwards, five out of six stand up, revealing that they used the chair to include a friend in the game. The ad ends by saying "The choices we make reveal the true nature of our character." This commercial differs itself from other beer commercials in that instead of the usual display of guys drinking beer, getting drunk and hitting on women, we see men who are just as sensitive as they are athletic and masculine.
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