WWF is a nature conservation organization and their ads speak a thousand words. They make the viewer think about what their daily actions are doing to the world, and hopefully change their mentality. Ultimately, the ads are directed for us to immediately take action.
The last one is my favorite because it incorporates the senses into the marketing effort. Whenever tissues are used, the green in South America decreases, signifying how trees in the Amazon are slowly being depleted because of our paper usage. I think if Cornell brought those in, the point would get across to a lot of people and maybe students and professors would be more wary about their actions.
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