Tuesday, March 4, 2014

Microsoft's "Sexist" New Ad

http://thinkprogress.org/media/2014/03/04/3357881/microsoft-releases-sexist-commercial/#

Above is the link to an article berating Microsoft's new TV ad and the actual ad. It portrays a woman planning her wedding using the Microsoft Tablet. The article describes the ad as a "patronizing approach to female consumers" and that Microsoft is trying to target women because they are increasingly using technology, even though men still dominate the industry. Although, yes, the woman in the ad mentions her wedding, Pinterest, and bridesmaids (very cliche women stereotypes), isn't it still possible that a woman could use this tablet to do such tasks? The article later states, "Its latest effort aside, Microsoft has run a non-stereotypical ad that features a female paramedic, student and XBox gamer — a more inclusive, less cliche take on how women use technology." So if other non-stereotypical ads are also being run, what's so bad about an ad revolving around a woman planning her wedding? 

No comments:

Post a Comment