https://www.youtube.com/watch?v=KlSn8Isv-3M
This ad shows a high involvement, central route persuasion where the consumer will have a lot of emotional attachment to both the message and imagery of the commercial. By convincing the consumers that Chrysler is truly an American brand that's original and high quality, the ad uses a strong message to let the consumers decide whether or not the brand does embodies America. Also, one of the most obvious giveaways of central route persuasion is Bob Dylan in the commercial speaking to the consumer, trying to convince them of what he's saying.
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