Whats more Kickass than first class? Delta's New Innovation Class

Cool Delta Ad:  https://www.youtube.com/watch?v=3_-1LPRMD_4

Short and simple:  Important people fly all over the world, Delta is letting you apply through LinkedIn to buy a seat next to one of these people.  This will allow you to spend 3-5 hrs having a 1 on 1 session with leaders and innovators in the field you are interested in.  I thought this was a really cool advertisement because it is potentially a new way to segment their market and generate additional revenues (normally people just pay for their seat and the service they get, but now people will be paying for their company and who they can sit by).

Potential drawbacks:  By joining forces to "connect today's high-profile influencers with the business leaders of tomorrow at 35,000 feet" they will not only make it harder and more expensive to get seats on a plane, but the plane will be noisier as well (not everyone wants to listen to your conversation for 5 hrs, some people just want to sleep)!

Time article "Delta and LinkedIn join forces to irritate everyone":  http://time.com/30950/delta-and-linkedin-join-forces-to-irritate-everyone/