Facebook Enlarges Advertisements on its Desktop Website

Facebook's stock has soared in response to advertisements hitting the social media site. Facebook desired more advertisers in order to increase their stock, thus their revenue. In order to profit, Facebook conducted experiments where the advertisement on the right side of the page was enlarged. The results - it worked! The study showed that larger ads have three times the usual number of clicks, likes, and shares. As a result, larger ads will appear across screens in the world in a month or so. 

http://blogs.wsj.com/digits/2014/04/09/facebook-enlarges-advertisements-on-its-desktop-website/