In class last week, we discussed how marketers can influence problem recognition in consumers. Marketers do this by creating a dissatisfaction with how things currently are in the life of the consumer, and then motivating the consumer to do something to change it.
In class, we saw a video about the innovative Tesco/Homeplus subway shopping. I thought the video was very interesting in that the idea was extremely innovative and it really seemed efficient (and was efficient). We also discussed in class advertisements such as Fit Fruit & Vegetable Wash, "washing away what water alone can't". Both these advertisements address a need that we don't recognize that we have.
Here, I have a commercial that addresses a need that we DO have, but perhaps don't put as much importance on it. I actually saw this commercial along time ago, but I remember it because it had such a high impact on me. I think the ad is very effective in what it tries to do.
This Thai Life Insurance commercial emphasizes the need for time to spend with your loved ones, and the need for life insurance, which can really save the people you love in case of emergencies. The ad really plays on the emotions of the consumer and targets the fear within the consumer regarding "what-if" scenarios. The example is a bit different from what we've seen in class, but I think the marketers are definitely trying to create a dissatisfaction in the life of the consumer and influencing the problem recognition in consumers.
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