Monday, April 14, 2014

Problem recognition example


Note: please watch the video before reading the paragraph below
This ad is a great example how marketers influence problem recognition by reminding consumers about the problem: mom has been working hard all her life so you will become who you are today. At the end of the ad, they become the solution with just one simple reminder: "This mother's day, you might want to make her a card." "visit cardstore.com"

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